04-22-2015, 08:41 AM
MCD up 3 percent this morning on absolutely terrible earnings of 84 cents for Q1 2015 -- not even enough to cover the dividend. The story for the pop seems to be excitement about MCD's intention to take more risks and the planned unveiling of a "turnaround plan" on May 4. I'm completely skeptical about those -- they sound like the actions borne of desperation and panic (and shareholder PR) more than careful planning. But I'll try to suspend judgment until we see what the "plan" entails. Meanwhile, I remain confident that in the long term, MCD and its shareholders will be just fine.